TikTok is introducing a updated setting that permits them to cut down on the volume of artificial intelligence-produced media appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 thousand million AI videos.
This change is undergoing trials over the following weeks before a global rollout. This development aligns with a surge in content created by AI, driven by emerging video-generation tools.
It has been noted that almost a tenth of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A significant portion of this output is classified as low-quality AI content, a phrase for substandard, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content made with AI tools, including AI artwork to informative clips, and we aim to provide users the ability to see more or less of that, depending on their own choices,” commented a company executive.
TikTok announced that there are currently 1.3bn videos on its network tagged as made with AI. Collectively, in excess of 100 million pieces of content are submitted to the app every day, making clips made by AI a minor portion of its complete catalog.
Members will be in a position to reduce or increase the volume of artificial media they watch by opening the content preference feature in the app and choosing the AI content topic. Further subjects that are already be controlled under the setting include current affairs, clothing, cosmetics, and movement.
Its policies mandate users to label lifelike artificially created content, and it prohibits dangerous fake videos of celebrities or critical incidents. Any realistic artificial content that is without a tag can be taken down under its terms of service.
Furthermore, the platform will henceforth attach an AI-generated label to content made using its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This action is intended to stop users from trying to bypass the tagging system.
The company is furthermore establishing a $2 million educational fund for professionals and groups to create educational content about ethical AI use. This program will benefit charitable organizations focused on educating computer science.
The video-sharing app has supported its moderation strategy, following discussion over intentions to lay off hundreds of safety staff in the UK. The company is planning to eliminate hundreds of positions in its content moderation division in its British office, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but AI can shield workers by filtering out the most harmful content prior to it is viewed by humans. The platform stated a 76% decrease in shocking and graphic content reviewed by human moderators over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s very important to reduce exposure to dangerous material as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
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